diff --git a/README.md b/README.md
index 0696a30e9..817f7ec2d 100644
--- a/README.md
+++ b/README.md
@@ -274,3 +274,48 @@ From the root of the project:
```bash
sass --watch --style=compressed ./qdrant-landing/themes/qdrant/static/css/pages/marketing-landing.scss ./qdrant-landing/themes/qdrant/static/css/marketing-landing.css
```
+
+## SEO
+
+### Structured data (Schema.org, JSON-LD)
+
+Structured data is a standardized format for providing information about a page and classifying the page content. It is used by search engines to understand the content of the page and to display rich snippets in search results.
+
+We use JSON-LD format for structured data. Data is stored in JSON files in the `/assets/schema` directory. If no specific schema is provided for a page, the default schema is used based on the page type as defined in the `qdrant-landing/themes/qdrant/layouts/partials/seo_schema.html` file.
+
+To add specific schema to a specific page, use the `seo_schema` or `seo_schema_json` parameter in the front matter of content markdown files (directory `content`).
+
+To add json directly to the page, use the `seo_schema` parameter. The value should be a JSON object.
+
+Example:
+
+```yaml
+seo_schema: {
+ "@context": "https://schema.org",
+ "@type": "Organization",
+ "name": "Qdrant",
+ "url": "https://qdrant.io",
+ "logo": "https://qdrant.io/images/logo.png",
+ "sameAs": [
+ "https://www.linkedin.com/company/qdrant",
+ "https://twitter.com/qdrant"
+ ]
+ }
+```
+
+To add a path to a JSON files with schema data, use the `seo_schema_json` parameter. This parameter should contain a list of paths to JSON files.
+The path should be relative to the `qdrant-landing/assets` directory.
+
+Example:
+
+```yaml
+seo_schema_json:
+ - schema/schema-organization.json
+ - schema/product-schema.json
+```
+
+If you want to add a new schema, create a new JSON file in the `qdrant-landing/assets/schema` directory and add the path to the `seo_schema_json` parameter.
+
+When use `seo_schema` and `seo_schema_json` together, `seo_schema` will be used additionally to `seo_schema_json` adding the second
-{{ else if .Params.seo_schema }}
-
-
-{{ else if and (eq .Section "articles") .IsPage }}
+{{ if .Params.seo_schema_json }}
-{{ else if and (eq .Section "case-studies") .IsPage }}
+
+{{ else if .IsHome }}
+
+{{ $organizationTemplate := resources.Get "schema/organization-schema.json" }}
+{{ $organizationSchema := $organizationTemplate | resources.ExecuteAsTemplate "schema-organization-home.json" . }}
+
+{{ $productTemplate := resources.Get "schema/product-schema.json" }}
+{{ $productSchema := $productTemplate | resources.ExecuteAsTemplate "schema-product-home.json" . }}
+
+{{ else if or (in (slice "documentation" "benchmarks") .Section) (and (in (slice "blog" "articles") .Section) .IsPage) }}
+
+{{ $organizationTemplate := resources.Get "schema/organization-schema.json" }}
+{{ $organizationTarget := printf "schema-org-1-%s.json" (replaceRE "(\\s)" "" .Params.title) }}
+{{ $organizationSchema := $organizationTemplate | resources.ExecuteAsTemplate $organizationTarget . }}
+
+{{ $articleTemplate := resources.Get "schema/article-schema.json" }}
+{{ $articleTarget := printf "schema-art-%s.json" (replaceRE "(\\s)" "" .Params.title) }}
+{{ $articleSchema := $articleTemplate | resources.ExecuteAsTemplate $articleTarget . }}
+
+
+{{ else }}
+
+{{ $organizationTemplate := resources.Get "schema/organization-schema.json" }}
+{{ $organizationTarget := printf "schema-org-2-%s.json" (replaceRE "(\\s)" "" .Params.title) }}
+{{ $organizationSchema := $organizationTemplate | resources.ExecuteAsTemplate $organizationTarget . }}
+
+{{ $productTemplate := resources.Get "schema/product-schema.json" }}
+{{ $productTarget := printf "schema-prod-%s.json" (replaceRE "(\\s)" "" .Params.title) }}
+{{ $productSchema := $productTemplate | resources.ExecuteAsTemplate $productTarget . }}
+
+
+{{ end }}
+
+{{ if .Params.seo_schema }}
+
{{ end }}
{{ $url := urls.Parse .Site.BaseURL }}