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title: "Qdrant and Sprinklr: Building a Platform for GenAI Customer Experience Management"
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title: "How Sprinklr Leveraged Qdrant to Build a GenAI Platform for Customer Experience Management"
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short_description: "Using vector search to power AI-driven tools for customer engagement."
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description: "Learn how Sprinklr uses vector search to power AI-driven tools for customer engagement, improving speed, cost-efficiency, and scalability"
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preview_image: /blog/case-study-sprinklr/preview.png
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## About Sprinklr
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[Sprinklr](https://www.sprinklr.com/), a leader in customer experience management, relies on cutting-edge technology to help global brands engage customers meaningfully across every channel. To achieve this, Sprinklr needed a robust platform that could support their AI-driven tools, particularly in handling the vast data requirements of customer interactions.
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Raghav Sonavane, Associate Director of Machine Learning Engineering at Sprinklr, leads the Applied AI team, focusing on Generative AI (GenAI) and Retrieval-Augmented Generation (RAG). His team is responsible for training and fine-tuning in-house models and deploying advanced retrieval and generation systems for customer-facing applications like FAQ bots and other [GenAI-driven services](https://www.sprinklr.com/blog/how-sprinklr-uses-RAG/). The team provides all of these capabilities in a centralized platform to the Sprinklr product engineering teams.
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- **Developer-Friendly Documentation:** “Qdrant’s clear [documentation](https://qdrant.tech/documentation/) enabled our team to integrate it quickly into our workflows,” notes Sonavane.
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- **High Customizability:** Qdrant provided Sprinklr with essential flexibility through high-level abstractions that allowed for extensive customizations. The diverse teams at Sprinklr, working on various GenAI applications, needed a solution that could adapt to different workloads. “The ability to fine-tune configurations at the collection level was crucial for our varied AI applications,” says Sonavane. Qdrant met this need by offering:
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- **Configuration for high-speed search** that fine-tunes settings for optimal performance.
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- [**Quantized vectors**](https://qdrant.tech/documentation/guides/quantization/) for high-dimensional data workloads
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- [**Memory map**](https://qdrant.tech/documentation/concepts/storage/#configuring-memmap-storage) for efficient search optimizing memory usage.
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- **Configuration for high-speed search** that fine-tunes settings for optimal performance.
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- [**Quantized vectors**](https://qdrant.tech/documentation/guides/quantization/) for high-dimensional data workloads
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- [**Memory map**](https://qdrant.tech/documentation/concepts/storage/#configuring-memmap-storage) for efficient search optimizing memory usage.
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- **Speed and Cost Efficiency:** Qdrant provided the best combination of speed and cost, making it the most viable solution for Sprinklr’s needs. “We needed a solution that wouldn’t just meet our performance requirements but also keep costs in check, and Qdrant delivered on both fronts,” says Sonavane.
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- **Enhanced Monitoring:** Qdrant’s monitoring tools further boosted system efficiency, allowing Sprinklr to maintain high performance across their platforms.
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