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title: "Qdrant and Sprinklr: Building a Platform for GenAI Customer Experience Management"
title: "How Sprinklr Leveraged Qdrant to Build a GenAI Platform for Customer Experience Management"
short_description: "Using vector search to power AI-driven tools for customer engagement."
description: "Learn how Sprinklr uses vector search to power AI-driven tools for customer engagement, improving speed, cost-efficiency, and scalability"
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![case-study-shakudo-1](/blog/case-study-sprinklr/image5.png)
## About Sprinklr
[Sprinklr](https://www.sprinklr.com/), a leader in customer experience management, relies on cutting-edge technology to help global brands engage customers meaningfully across every channel. To achieve this, Sprinklr needed a robust platform that could support their AI-driven tools, particularly in handling the vast data requirements of customer interactions.
Raghav Sonavane, Associate Director of Machine Learning Engineering at Sprinklr, leads the Applied AI team, focusing on Generative AI (GenAI) and Retrieval-Augmented Generation (RAG). His team is responsible for training and fine-tuning in-house models and deploying advanced retrieval and generation systems for customer-facing applications like FAQ bots and other [GenAI-driven services](https://www.sprinklr.com/blog/how-sprinklr-uses-RAG/). The team provides all of these capabilities in a centralized platform to the Sprinklr product engineering teams.
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