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title: "Qdrant and Sprinklr: Building a Platform for GenAI Customer Experience Management"
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title: "How Sprinklr Leveraged Qdrant to Build a GenAI Platform for Customer Experience Management"
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short_description: "Using vector search to power AI-driven tools for customer engagement."
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description: "Learn how Sprinklr uses vector search to power AI-driven tools for customer engagement, improving speed, cost-efficiency, and scalability"
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preview_image: /blog/case-study-sprinklr/preview.png
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## About Sprinklr
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[Sprinklr](https://www.sprinklr.com/), a leader in customer experience management, relies on cutting-edge technology to help global brands engage customers meaningfully across every channel. To achieve this, Sprinklr needed a robust platform that could support their AI-driven tools, particularly in handling the vast data requirements of customer interactions.
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Raghav Sonavane, Associate Director of Machine Learning Engineering at Sprinklr, leads the Applied AI team, focusing on Generative AI (GenAI) and Retrieval-Augmented Generation (RAG). His team is responsible for training and fine-tuning in-house models and deploying advanced retrieval and generation systems for customer-facing applications like FAQ bots and other [GenAI-driven services](https://www.sprinklr.com/blog/how-sprinklr-uses-RAG/). The team provides all of these capabilities in a centralized platform to the Sprinklr product engineering teams.
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