diff --git a/qdrant-landing/themes/qdrant-2024/assets/js/helpers.js b/qdrant-landing/themes/qdrant-2024/assets/js/helpers.js
index ce7830594..f01205a47 100644
--- a/qdrant-landing/themes/qdrant-2024/assets/js/helpers.js
+++ b/qdrant-landing/themes/qdrant-2024/assets/js/helpers.js
@@ -105,7 +105,7 @@ export function addGA4Properties(properties) {
   properties.ga_client_id = getCookie('_ga')?.replace('GA1.1.','');
 }
 
-export function addUTMToLinks() {
+export function getUTMParams() {
   const urlParams = new URLSearchParams(window.location.search);
 
   // Gather all GTM related params
@@ -122,6 +122,12 @@ export function addUTMToLinks() {
       content: urlParams.get('utm_content')
   };
 
+  return [utmIds, utmParams];
+}
+
+export function addUTMToLinks() {
+  const [utmIds, utmParams] = getUTMParams();
+
   // Create new params string for outbound links and store in sessionStorage
   let newParams = '';
   for (const key in utmIds) {
diff --git a/qdrant-landing/themes/qdrant-2024/assets/js/segment-helpers.js b/qdrant-landing/themes/qdrant-2024/assets/js/segment-helpers.js
index 79762da90..be3cbbe06 100644
--- a/qdrant-landing/themes/qdrant-2024/assets/js/segment-helpers.js
+++ b/qdrant-landing/themes/qdrant-2024/assets/js/segment-helpers.js
@@ -1,4 +1,4 @@
-import { addGA4Properties, addUTMToLinks, getCookie, tagCloudUILinksWithAnonymousId } from './helpers';
+import { addGA4Properties, addUTMToLinks, getCookie, getUTMParams, tagCloudUILinksWithAnonymousId } from './helpers';
 import { registerAndCall } from './onetrust-helpers';
 
 const PAGES_SESSION_STORAGE_KEY = 'segmentPages';
@@ -96,7 +96,8 @@ const trackPageView = () => {
   const category = 'Qdrant.tech';
   const name = nameMapper(window.location.href);
   
-  const properties = {};
+  const isFirstPageView = localStorage.getItem('isFirstPageView');
+  const properties = { isFirstPageView };
   addGA4Properties(properties);
 
   window.analytics.page(category, name, properties);
@@ -143,6 +144,19 @@ export function handleSegmentReady() {
   addUTMToLinks();
 
   analytics.ready(() => {
+    const [utmIds, utmParams] = getUTMParams();
+    const isFirstPageView = localStorage.getItem('isFirstPageView');
+
+    if (isFirstPageView === 'true') {
+      analytics.identify({
+        firstVisitAttribution: {
+          referrer: document.referrer,
+          ...utmParams,
+          ...utmIds
+        }
+      });
+    }
+
     registerAndCall();
     tagCloudUILinksWithAnonymousId();
     tagAllAnchors();
diff --git a/qdrant-landing/themes/qdrant-2024/layouts/partials/js.html b/qdrant-landing/themes/qdrant-2024/layouts/partials/js.html
index 06982c480..f2fc3a137 100644
--- a/qdrant-landing/themes/qdrant-2024/layouts/partials/js.html
+++ b/qdrant-landing/themes/qdrant-2024/layouts/partials/js.html
@@ -11,6 +11,10 @@
 <!-- OneTrust Cookies Consent Notice end for local.qdrant.tech -->
 
 <!-- Segment -->
+<script>
+  const isFirstPageView = !localStorage.getItem('ajs_anonymous_id') && localStorage.getItem('isFirstPageView') === null;
+  localStorage.setItem('isFirstPageView', isFirstPageView);
+</script>
 {{ if hugo.IsProduction }}
   <script>
     !function(){const writeKey = "{{ .Site.Params.segmentWriteKey }}";var i="analytics",analytics=window[i]=window[i]||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","screen","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware","register"];analytics.factory=function(e){return function(){if(window[i].initialized)return window[i][e].apply(window[i],arguments);var n=Array.prototype.slice.call(arguments);if(["track","screen","alias","group","page","identify"].indexOf(e)>-1){var c=document.querySelector("link[rel='canonical']");n.push({__t:"bpc",c:c&&c.getAttribute("href")||void 0,p:location.pathname,u:location.href,s:location.search,t:document.title,r:document.referrer})}n.unshift(e);analytics.push(n);return analytics}};for(var n=0;n<analytics.methods.length;n++){var key=analytics.methods[n];analytics[key]=analytics.factory(key)}analytics.load=function(key,n){var t=document.createElement("script");t.type="text/javascript";t.async=!0;t.setAttribute("data-global-segment-analytics-key",i);t.src="https://evs.analytics.qdrant.tech/5caWuitPgcGFN5Q7HMpTaj/vEkmzjuRSqeXGbhGAFTWex.min.js";var r=document.getElementsByTagName("script")[0];r.parentNode.insertBefore(t,r);analytics._loadOptions=n};analytics._writeKey=writeKey;analytics._cdn = "https://evs.analytics.qdrant.tech";analytics.SNIPPET_VERSION="5.2.0";